Lingerie Football League To Launch In Manchester
"Let the women play in more feminine clothes like they do in volleyball. They could, for example, have tighter shorts. Female players are pretty, if you excuse me for saying so, and they already have some different rules to men - such as playing with a lighter ball."
It's been more than ten years since FIFA President Sepp Blatter made this famous gaffe.
LFL will increase public interest in women's football so that women's teams can play to packed stadiums, just like men's teams...
And we all had a good laugh, didn’t we? Old Blatter sticking his archaic, bumbling foot in his mouth yet again. How bloody ridiculous, we thought - accomplished players dribbling footballs with jiggling breasts. What next? Slow-mo replays of just tits? Wet footy shirt competitions? Suspender belts instead of football socks?
We laughed him off and revelled in his suspension this year.
So much has changed since Blatter suggested England's Lionesses get their arse cheeks out for the sake of viewing figures. In June 2015 the Women World’s Cup became the most watched football game in United States history with eighteen million people watching USA's Carli Lloyd score a hat-trick in sixteen minutes. Whilst in the UK, viewing figures peaked at 2.4 million as our Lionesses narrowly lost to Japan in the semi-final to Japan.
All this record breaking coverage, and, would you believe, nobody had to get naked.
So why on earth are we about to see the launch of a Lingerie Football League in Manchester? On Wednesday 23 December, on the rooftop of Hotel Football, two women's football teams plan to strip off and play a match for the sake of equality in the sport.
It is, it seems, an entirely serious venture.
“I want to see a football revolution in my lifetime," explains Lingerie Football League UK founder, Gemma Hughes.
"I’m 23-years-old now and I don’t want to be waiting another twenty years to see women’s football make money from sponsorships. We know this is scandalous, we know it's controversial, but that media attention is what's going to sell tickets. All money made is going to be put back into women's football and to the players.”